AppsHow celebrities user Augmented Reality filters on Instagram to connect with their audience

How celebrities user Augmented Reality filters on Instagram to connect with their audience

We Create Large Scale Augmented Reality Experiences and Applications

More and more celebrities take advanced of the possibilities of Augmented Reality and storytelling inside Instagram. It allows them to express themselves but also involve their users and fans into a new way as they can try the look themselves. Let’s look at some of the best AR filters launched by celebrities on Instagram recently:

 

 

 

 

When you have well over a million followers—we’re looking at you, Camila Coelho, and Kylie Jenner—you’re most likely going to put a little extra effort into choosing your filters for selfies (no pressure right?). Sure, many among us use photo-editing apps or Photoshop (no judgment from us!), but sometimes all you need is a quick ultra-flattering Instagram filter, and many celebs agree.

We’ve been immersed in major Hollywood productions for nearly over a decade. Given our extensive movie background at Superba. Our team has worked with A-listers like celeb Sophia Vergara on set.  We did a little detective work and started to notice a pattern among the most striking photos today: The same filters appear over and over. We cracked the code for the perfect Selfie! Do you want to know the secret sauce for picture-snapping, jaw-dropping selfies? It’s Instagram Filters! While lighting, makeup, and wardrobe certainly play a factor, these “special effects” ensure that your selfies show you at your absolute best. 

 

The celebrity Instagram filters are basically designed for you the user to have fun and share with friends! Giving you the opportunity to channel your favorite stars wherever you are. Whether you’re relaxing at home or a major influencer, these filters will allow you to try a variety of glamour effects and lens including neon rainbows and airbrush , or totally transform the space around you to look like the “Rain On Me” music video from Lady Gaga. 

Like any other filter, you simply have to tap on these effects in the library and then save them. Once they’re saved, you can freely use them and channel celebs who walk red carpets, go to award shows and take lavish vacations on the regular. Here are the 10 filters, in particular, that you should save and use right now.

Lady Gaga

@ladygaga

This filter is brand new and a total game changer! Lady Gaga and Ariana Grande are making it Rain in the just released music video called “rain on me” – Released  May 22nd 2020. The pop stars are now bringing that rain to Instagram! It’s extremely realistic, a great liquid effect, well blended together elements to make the effect work. I’m obsessed with this filter and the famous Lady Gaga!

Victoria beckham

@victoriabeckham

 

The fashion icon revealed the Instagram effect demonstrated to fans which versions of her they could be. This is not a drill everyone: Victoria Beckham has an instagram filter. These include ‘the Mom’, ‘the Spice Girl’, ‘the Cover Star’, and ‘the Beauty Boss’. If you’d like to find out which Victoria Beckham you are, simply swipe up on her Instagram Story and you’ll find her filter on the effects panel next to your camera.

LIZZO

@lizzobeeating

 

 

Channel your inner Lizzo with the Truth hurts effect. This effect puts a wedding vial around your head, giving you the perfect space to create a #bomblighting selfie.

Ellen

@theellenshow

 

 

 

Some story effects are a randomizer effect and interactive for the user, meaning they ask you to play a certain game or act out something in real life. Ellen’s Mood Booster by @theellenshow is one of these effects, and after activating it, you’ll be asked to “do a one-handed dance move” or “Yell out something that makes you happy.” You should try it! It’s pretty fun! 

taylor swift

@taylorswift

 

 

 

 

No Instagram filter is quite as enchanting as “me” by @Taylorswift This effect puts hearts around you with the letters “me!” floating around. This effect surrounds you with a lens flare rainbow plus it has a purple flattering tone. I can’t forget the bling and Sparkles that are extremely cute and feminine! If you’ve been listening to “You Need To Calm Down” and “The Man” on repeat, this is the filter for you.

kylie Jenner

@kyliecosmetics

 

 

 

 

Stormi Butterfly by @kyliecosmetics  This effect applies a glorious airbrush to your face, along with the brightness feature of whitening and enhancing of the eyes. Just like an editorial photoshoot for a celebrity! I like the color tone they did of a fully-done lip. You can’t miss the 3 animated butterflies that track the face she added in homage to her daughter Stormi.

selena gomez

@selenagomez

 

 

 

 

Finding a quality Instagram filter that has a lens flare like this one is, well, rare. Pun intended! This one comes with the melody from her hit album and song “Rare”. The bubbly butterflies make an adorable touch, too. ( Sort of like the butterflies from Kylie’s filter!) Save Rare by @selenagomez to your phone to remind your followers that you’re a work of art.



Author

Chloe Shields is the VP of Sales at Superba AR which create augmented reality experiences for brands. Check out our work at www.superba.biz

We Create Large Scale Augmented Reality Experiences and Applications
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Bern, Switzerland

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